An estimated 10 percent of adults in the United States are reported to be in recovery, or seeking treatment in one of the thousands of addiction recovery centers. Addiction marketing for recovery centers, to put it frankly, is a tough and competitive business. In the general business world, many companies take advantage of the potential and tough competition by using marketing and advertising to promote their company, brand, and attract clients. Trying to market for an addiction recovery center isn’t simple or easy. This type of marketing for addiction recovery has a unique set of challenges.
Here are a few potential problems:
1. Maintaining Trust
Gaining trust is hard when people can’t find reviews, so they avoid certain addiction treatment provider’s for good reason. Addiction, a grave and serious disease, can be a tough condition to understand and deal with. Finding a well-known and reputable treatment provider, will help clients recover successfully. Establishing, but also keeping trust when it comes to addiction marketing can help traffic and earn clients.
2. Hiding the Problem and Embarrassment
The dark and unpleasant stigma around addiction despite it being a disease can block a lot of people from getting help. While social media can help with outreach, many people are hesitant to engage with addiction recovery centers and brands. In order to avoid embarrassment, some will avoid even researching an addiction recovery center.
3. Denying the Problem
Abuse of alcohol and drugs may not even be realized at the time. Those who don’t realize that the may have alcoholic tendencies, may binge drink frequently, or on occasion. Breaking through the denial of self-destructive habits is a critical challenge that all addiction recovery centers face.
4. Lack of Brand
A majority of businesses are well aware of their brand, but also how to employ their marketing strategies to keep and promote new clients. Addiction recovery centers don’t have an abundance of advertising because it’s a unique and challenging industry. Addiction marketing for recovery centers can struggle with their concepts.
5. Relationships Are Key
New patients for addiction treatment centers come from relationships with organizations. When a patient confides in a doctor, someone they trust with their overall physical and mental health, that they are struggling with an addiction, they’ll get a referral to certain addiction centers. Addiction marketing can possibly be more effective by word of mouth through support groups and health professionals.
Relapse is a part of recovery, with many recovering addicts seeking treatment after dealing with a relapse. Reputation is a delicate balance in the addiction recovery industry because it’s important to earn trust, but the higher the success rate a treatment center has, the lower patient intake it will have. A treatment center’s reputation may suffer because of a high relapse rate. It’s important to keep addiction marketing focused on new clients.
It doesn’t have to be impossible when it comes to addiction marketing for your business. A treatment center can be successful by finding addiction marketing strategies that can overcome this industry’s unique challenges. Content marketing and third-party reviews can help overcome the trust and denial when it comes addiction. Investing in different addiction marketing strategies, is a great way to find which strategies work the best. Knowing which marketing tactics earn the highest traffic, will help you avoid the challenges of addiction recovery.