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How Pay Per Call Marketing Works.
One of the latest form of performance marketing which in which the advertisers have to pay the publisher or affiliate for generating calls is known as pay per call marketing.
Pay per call marketing runs through the same principles as pay per click. Pay per call is different from pay per click as it requires the potential customer to make a call from an ad so as to earn and not by clicking a link to the website of the business company.
Basically, pay per call marketing operates through a pay per call lead generation. The system works in a way that the marketer receives a commission for any call lead they earn the business. There are a number of businesses that depend on this system to make their sales such as real estate agents, lawyers, insurance agents, dentists among other contactors.
For pay per call marketing to be successful, it must go through different stages. When the advertiser creates a pay per call campaign, the interested publisher bids for the campaign and selects to track phone numbers. Then the publisher runs a call based campaign which the potential customers can see and call if the deal interests them. The call will be traced to the publisher as each offer has a unique phone number and the marketing campaign and then directed to the advertiser. Finally, the publisher is paid for any successful call. The advertisers use criteria such as the length of the call, date and time of the call, region from which the call came from and outcomes like sale to determine if the publisher will receive commission for the call. At the end of the marketing all the parties involved that is the business, advertiser, publisher and customer will benefit in different ways.
The publisher can be able to earn more by advertising the unique phone numbers for their offers on their website, app or on search engines and other traffic sources. The advertisements can also be made online on platforms such as Google, adwords and bing or on offline platforms such as TV, radio, newspaper and posters. Joining a pay per call networks makes it easy for the advertisers and the publishers to meet.
The calls that a publisher receives from pay per call marketing are highly likely to be relevant to the business sales. Whether one is looking for a marketing strategy for a small or a large business, pay per call marketing will help them generate the expected results.